MARCELO MOLL BRANDAO

Title: Doctor
Research groups: CNPq (Google Translator version)
Curriculum: https://lattes.cnpq.br/1717178124800971

Participation in projects:

Title Starting date Deadline (months) Participation in the projectsort ascending
Research group on strategy and retail behavior 30/08/2018 34 Coordinator *
Do the central neighborhoods of a metropolitan area need shops and housing to have a good image, attractiveness and well-being for the neighborhood? A study based on geoprocessing of data 01/03/2023 24 Coordinator *
The Relationship Between High Street retail and local Services, Quality of Life and Place Brand of micro-regions: A Study on Attractiveness in Metropolitan Regions in Brazil. 02/02/2025 24 Coordinator *
Does the Covid-19 pandemic context affect consumer behavior in retail? 02/03/2021 24 Coordinator *

Participants in examination boards:

Title Name Defense datesort ascending Course
THIAGO DE ANDRADE GUEDES 07/02/2023 Masters Degree
THE RELATIONSHIP BETWEEN MARKETING, PERFORMANCE AND ANALYSTS FORECASTS FROM THE VIEW OF MARKETING CAPABILITY GILMAR GOMES GAZONI JUNIOR 27/07/2022 Doctorete Degree
HOW DOES ENGAGEMENT INFLUENCE THE EFFECT OF THE CONTENT GENERATED BY THE BRAND ON THE CONSUMER'S INTENTION TO USE? A
STUDY IN THE CULTURAL MARKET
ANA PAULA GUSMÃO FANTINO 29/06/2022 Masters Degree
TIME PRESSURE AND ADDITIONAL INFORMATION ON DECISION-MAKING PROCESS: AN APPROACH STUDY EXPERIMENTAL LARISSA ALVES SINCORÁ 15/03/2022 Doctorete Degree
A HIERARCHICAL ANALYSIS OF CONSUMER BRAND ENGAGEMENT BEHAVIORS IN SOCIAL NETWORKING SITES MARIA MARTINS REBOUÇAS NERY 15/09/2021 Doctorete Degree

Pages

Guided Students:

Name Title Defense datesort ascending Role Type
MILTON HENRIQUE DO COUTO NETO 26/08/2024 Advisor Doctoral thesis
ANANDA BARCELOS BISI 15/08/2024 Advisor Doctoral thesis
BRUNO FOLLI BORGHI 17/04/2024 Advisor Academic master's dissertation
CELIO ROBERTO DE OLIVEIRA FILHO THE ROLE OF VALUE PERCEPTION AND HEALTH RISK PERCEPTION IN RESTAURANT CONSUMER BEHAVIOR 03/10/2023 Advisor Academic master's dissertation
THIAGO DE ANDRADE GUEDES 07/02/2023 Advisor * MSc dissertation

Pages

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