A HIERARCHICAL ANALYSIS OF CONSUMER BRAND ENGAGEMENT BEHAVIORS IN SOCIAL NETWORKING SITES
Name: MARIA MARTINS REBOUÇAS NERY
Type: PhD thesis
Publication date: 15/09/2021
Advisor:
Name |
Role |
|---|---|
| MARCELO MOLL BRANDÃO | Advisor * |
| TERESA CRISTINA JANES CARNEIRO | Co-advisor * |
Examining board:
| Name |
Role |
|---|---|
| MARCELO MOLL BRANDÃO | Advisor * |
| MARCOS PAULO VALADARES DE OLIVEIRA | Internal Examiner * |
| TERESA CRISTINA JANES CARNEIRO | Co advisor * |
Summary: Tese
