MARCELO MOLL BRANDAO

Title: Doctor
Research groups: CNPq (Google Translator version)
Curriculum: https://lattes.cnpq.br/1717178124800971

Participation in projects:

Titlesort descending Starting date Deadline (months) Participation in the project
Does the Covid-19 pandemic context affect consumer behavior in retail? 02/03/2021 24 Coordinator *
Do the central neighborhoods of a metropolitan area need shops and housing to have a good image, attractiveness and well-being for the neighborhood? A study based on geoprocessing of data 01/03/2023 24 Coordinator *
Research group on strategy and retail behavior 30/08/2018 34 Coordinator *

Participants in examination boards:

Titlesort descending Name Defense date Course
BRUNO FOLLI BORGHI 17/04/2024 Doctorete Degree
ADAPTATION IN NEW TIMES: ANALYSIS OF MUSICIANS' MARKETING ACTIONS IN THE GRANDE VITÓRIA MARKET. HENRIQUE LUCAS SARAFIM CORRÊA 30/08/2023 Doctorete Degree
A HIERARCHICAL ANALYSIS OF CONSUMER BRAND ENGAGEMENT BEHAVIORS IN SOCIAL NETWORKING SITES MARIA MARTINS REBOUÇAS NERY 15/09/2021 Doctorete Degree
Do the package of resilience capabilities and the risk management results in supply chain resilience? MURILO ZAMBONI ALVARENGA 20/04/2018 Masters Degree
HOW DOES ENGAGEMENT INFLUENCE THE EFFECT OF THE CONTENT GENERATED BY THE BRAND ON THE CONSUMER'S INTENTION TO USE? A
STUDY IN THE CULTURAL MARKET
ANA PAULA GUSMÃO FANTINO 29/06/2022 Masters Degree

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Disciplines taught:

Academic termsort descending Code Name Hours Course
2021/1 PADM9006 Marketing Strategies 60 Doctorete Degree
2021/2 PADM9061 Studies for qualification - Master 30 Doctorete Degree
2021/2 PADM9062 Management Didactic Teaching - Master 30 Doctorete Degree
2022/1 PADM9019 Qualification Project 30 Doctorete Degree
2022/1 PADM9062 Management Didactic Teaching - Master 30 Doctorete Degree

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Guided Students:

Name Titlesort descending Defense date Role Type
BRUNO FOLLI BORGHI 17/04/2024 Advisor Academic master's dissertation
MILTON HENRIQUE DO COUTO NETO 26/08/2024 Advisor Doctoral thesis
MARIA MARTINS REBOUÇAS NERY A HIERARCHICAL ANALYSIS OF CONSUMER BRAND ENGAGEMENT BEHAVIORS IN SOCIAL NETWORKING SITES 15/09/2021 Advisor * PhD thesis
ANA PAULA GUSMÃO FANTINO HOW DOES ENGAGEMENT INFLUENCE THE EFFECT OF THE CONTENT GENERATED BY THE BRAND ON THE CONSUMER'S INTENTION TO USE? A
STUDY IN THE CULTURAL MARKET
29/06/2022 Advisor * MSc dissertation
GILMAR GOMES GAZONI JUNIOR THE RELATIONSHIP BETWEEN MARKETING, PERFORMANCE AND ANALYSTS FORECASTS FROM THE VIEW OF MARKETING CAPABILITY 27/07/2022 Advisor * PhD thesis

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