MARCELO MOLL BRANDAO

Title: Doctor
Research groups: CNPq (Google Translator version)
Curriculum: https://lattes.cnpq.br/1717178124800971

Participation in projects:

Title	Starting date	Deadline (months)	Participation in the project
Research group on strategy and retail behavior	30/08/2018	34	Coordinator *
Does the Covid-19 pandemic context affect consumer behavior in retail?	02/03/2021	24	Coordinator *
Do the central neighborhoods of a metropolitan area need shops and housing to have a good image, attractiveness and well-being for the neighborhood? A study based on geoprocessing of data	01/03/2023	24	Coordinator *
The Relationship Between High Street retail and local Services, Quality of Life and Place Brand of micro-regions: A Study on Attractiveness in Metropolitan Regions in Brazil.	02/02/2025	24	Coordinator *

Participants in examination boards:

Title	Name	Defense date	Course
The changes promoted by social media in relationship marketing: a multi-case study.	ARTHUR MATEUS IGNATOWSKI BARCELOS	12/04/2018	Masters Degree
Do the package of resilience capabilities and the risk management results in supply chain resilience?	MURILO ZAMBONI ALVARENGA	20/04/2018	Masters Degree
Sales Forecasting With A Great Number Of Variables: The Case Of Intra- And Inter- Category.	JOÃO PEDRO ARAUJO DOMINGUES	04/05/2018	Masters Degree
The Relation Between Brand Equity and Purchase Intention by the Smartphones' Consumer Perspective.	VITOR AZZARI VIEIRA	20/08/2018	Masters Degree
	LETÍCIA DE SOUSA MILHOMEM	26/09/2018	Masters Degree

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Guided Students:

Name	Title	Defense date	Role	Type
ARTHUR FRANÇA SARCINELLI		19/09/2019	Advisor *	MSc dissertation
ALAMIR COSTA LOURO		26/09/2019	Advisor *	PhD thesis
MARIA MARTINS REBOUÇAS NERY	A HIERARCHICAL ANALYSIS OF CONSUMER BRAND ENGAGEMENT BEHAVIORS IN SOCIAL NETWORKING SITES	15/09/2021	Advisor *	PhD thesis
ANA PAULA GUSMÃO FANTINO	HOW DOES ENGAGEMENT INFLUENCE THE EFFECT OF THE CONTENT GENERATED BY THE BRAND ON THE CONSUMER'S INTENTION TO USE? A STUDY IN THE CULTURAL MARKET	29/06/2022	Advisor *	MSc dissertation
GILMAR GOMES GAZONI JUNIOR	THE RELATIONSHIP BETWEEN MARKETING, PERFORMANCE AND ANALYSTS FORECASTS FROM THE VIEW OF MARKETING CAPABILITY	27/07/2022	Advisor *	PhD thesis

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