MARCELO MOLL BRANDAO

Title: Doctor
Research groups: CNPq (Google Translator version)
Curriculum: https://lattes.cnpq.br/1717178124800971

Participation in projects:

Title Starting date Deadline (months)sort descending Participation in the project
Do the central neighborhoods of a metropolitan area need shops and housing to have a good image, attractiveness and well-being for the neighborhood? A study based on geoprocessing of data 01/03/2023 24 Coordinator *
Does the Covid-19 pandemic context affect consumer behavior in retail? 02/03/2021 24 Coordinator *
Research group on strategy and retail behavior 30/08/2018 34 Coordinator *

Participants in examination boards:

Title Name Defense datesort descending Course
The changes promoted by social media in relationship marketing: a multi-case study. ARTHUR MATEUS IGNATOWSKI BARCELOS 12/04/2018 Masters Degree
Do the package of resilience capabilities and the risk management results in supply chain resilience? MURILO ZAMBONI ALVARENGA 20/04/2018 Masters Degree
Sales Forecasting With A Great Number Of Variables: The Case Of Intra- And Inter- Category. JOÃO PEDRO ARAUJO DOMINGUES 04/05/2018 Masters Degree
The Relation Between Brand Equity and Purchase Intention by the Smartphones' Consumer Perspective. VITOR AZZARI VIEIRA 20/08/2018 Masters Degree
LETÍCIA DE SOUSA MILHOMEM 26/09/2018 Masters Degree

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Disciplines taught:

Academic termsort descending Code Name Hours Course
2021/1 PADM9006 Marketing Strategies 60 Doctorete Degree
2021/2 PADM9061 Studies for qualification - Master 30 Doctorete Degree
2021/2 PADM9062 Management Didactic Teaching - Master 30 Doctorete Degree
2022/1 PADM9019 Qualification Project 30 Doctorete Degree
2022/1 PADM9062 Management Didactic Teaching - Master 30 Doctorete Degree

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Guided Students:

Name Title Defense datesort descending Role Type
ARTHUR FRANÇA SARCINELLI 19/09/2019 Advisor * MSc dissertation
ALAMIR COSTA LOURO 26/09/2019 Advisor * PhD thesis
MARIA MARTINS REBOUÇAS NERY A HIERARCHICAL ANALYSIS OF CONSUMER BRAND ENGAGEMENT BEHAVIORS IN SOCIAL NETWORKING SITES 15/09/2021 Advisor * PhD thesis
ANA PAULA GUSMÃO FANTINO HOW DOES ENGAGEMENT INFLUENCE THE EFFECT OF THE CONTENT GENERATED BY THE BRAND ON THE CONSUMER'S INTENTION TO USE? A
STUDY IN THE CULTURAL MARKET
29/06/2022 Advisor * MSc dissertation
GILMAR GOMES GAZONI JUNIOR THE RELATIONSHIP BETWEEN MARKETING, PERFORMANCE AND ANALYSTS FORECASTS FROM THE VIEW OF MARKETING CAPABILITY 27/07/2022 Advisor * PhD thesis

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