MARCELO MOLL BRANDAO

Title: Doctor
Research groups: CNPq (Google Translator version)
Curriculum: https://lattes.cnpq.br/1717178124800971

Participation in projects:

Title	Starting date	Deadline (months)	Participation in the project
Research group on strategy and retail behavior	30/08/2018	34	Coordinator *
Does the Covid-19 pandemic context affect consumer behavior in retail?	02/03/2021	24	Coordinator *
Do the central neighborhoods of a metropolitan area need shops and housing to have a good image, attractiveness and well-being for the neighborhood? A study based on geoprocessing of data	01/03/2023	24	Coordinator *
The Relationship Between High Street retail and local Services, Quality of Life and Place Brand of micro-regions: A Study on Attractiveness in Metropolitan Regions in Brazil.	02/02/2025	24	Coordinator *

Participants in examination boards:

Title	Name	Defense date	Course
	ALAMIR COSTA LOURO	26/09/2019	Doctorete Degree
HOW DOES ENGAGEMENT INFLUENCE THE EFFECT OF THE CONTENT GENERATED BY THE BRAND ON THE CONSUMER'S INTENTION TO USE? A STUDY IN THE CULTURAL MARKET	ANA PAULA GUSMÃO FANTINO	29/06/2022	Masters Degree
	ANDRÉ LUIZ SOUZA DA SILVA	07/06/2019	Masters Degree
IMPACTS OF DIGITAL MARKETING CAPABILITIES ON ORGANIZATIONAL PERFORMANCE	ARIEL BARROSO DA FONSECA	13/08/2020	Masters Degree
	ARTHUR FRANÇA SARCINELLI	19/09/2019	Masters Degree

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Guided Students:

Name	Title	Defense date	Role	Type
ALAMIR COSTA LOURO		26/09/2019	Advisor *	PhD thesis
ANANDA BARCELOS BISI		15/08/2024	Advisor	Doctoral thesis
ANA PAULA GUSMÃO FANTINO	HOW DOES ENGAGEMENT INFLUENCE THE EFFECT OF THE CONTENT GENERATED BY THE BRAND ON THE CONSUMER'S INTENTION TO USE? A STUDY IN THE CULTURAL MARKET	29/06/2022	Advisor *	MSc dissertation
ARTHUR FRANÇA SARCINELLI		19/09/2019	Advisor *	MSc dissertation
BRUNO FOLLI BORGHI		17/04/2024	Advisor	Academic master's dissertation

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