MARCELO MOLL BRANDAO

Title: Doctor
Research groups: CNPq (Google Translator version)
Curriculum: https://lattes.cnpq.br/1717178124800971

Participation in projects:

Title Starting datesort descending Deadline (months) Participation in the project
Research group on strategy and retail behavior 30/08/2018 34 Coordinator *
Does the Covid-19 pandemic context affect consumer behavior in retail? 02/03/2021 24 Coordinator *
Do the central neighborhoods of a metropolitan area need shops and housing to have a good image, attractiveness and well-being for the neighborhood? A study based on geoprocessing of data 01/03/2023 24 Coordinator *

Participants in examination boards:

Title Name Defense date Coursesort descending
THE RELATIONSHIP BETWEEN MARKETING, PERFORMANCE AND ANALYSTS FORECASTS FROM THE VIEW OF MARKETING CAPABILITY GILMAR GOMES GAZONI JUNIOR 27/07/2022 Doctorete Degree
TIME PRESSURE AND ADDITIONAL INFORMATION ON DECISION-MAKING PROCESS: AN APPROACH STUDY EXPERIMENTAL LARISSA ALVES SINCORÁ 15/03/2022 Doctorete Degree
Use Intention On Social Media For The Medical And Dental Services Sector: Analysis Of Mechanisms And Conditions WALTER MACÊDO DE ASSIS 20/09/2023 Doctorete Degree
A HIERARCHICAL ANALYSIS OF CONSUMER BRAND ENGAGEMENT BEHAVIORS IN SOCIAL NETWORKING SITES MARIA MARTINS REBOUÇAS NERY 15/09/2021 Doctorete Degree
BRUNO FOLLI BORGHI 17/04/2024 Doctorete Degree

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Disciplines taught:

Academic term Code Name Hours Coursesort descending
2021/2 PADM9062 Management Didactic Teaching - Master 30 Doctorete Degree
2021/2 PADM9061 Studies for qualification - Master 30 Doctorete Degree
2022/1 PADM9062 Management Didactic Teaching - Master 30 Doctorete Degree
2022/1 PADM9019 Qualification Project 30 Doctorete Degree
2021/1 PADM9006 Marketing Strategies 60 Doctorete Degree

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Guided Students:

Name Title Defense datesort descending Role Type
ARTHUR FRANÇA SARCINELLI 19/09/2019 Advisor * MSc dissertation
ALAMIR COSTA LOURO 26/09/2019 Advisor * PhD thesis
MARIA MARTINS REBOUÇAS NERY A HIERARCHICAL ANALYSIS OF CONSUMER BRAND ENGAGEMENT BEHAVIORS IN SOCIAL NETWORKING SITES 15/09/2021 Advisor * PhD thesis
ANA PAULA GUSMÃO FANTINO HOW DOES ENGAGEMENT INFLUENCE THE EFFECT OF THE CONTENT GENERATED BY THE BRAND ON THE CONSUMER'S INTENTION TO USE? A
STUDY IN THE CULTURAL MARKET
29/06/2022 Advisor * MSc dissertation
GILMAR GOMES GAZONI JUNIOR THE RELATIONSHIP BETWEEN MARKETING, PERFORMANCE AND ANALYSTS FORECASTS FROM THE VIEW OF MARKETING CAPABILITY 27/07/2022 Advisor * PhD thesis

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