MARCELO MOLL BRANDAO

Title: Doctor
Research groups: CNPq (Google Translator version)
Curriculum: https://lattes.cnpq.br/1717178124800971

Participation in projects:

Title	Starting date	Deadline (months)	Participation in the project
Do the central neighborhoods of a metropolitan area need shops and housing to have a good image, attractiveness and well-being for the neighborhood? A study based on geoprocessing of data	01/03/2023	24	Coordinator *
Does the Covid-19 pandemic context affect consumer behavior in retail?	02/03/2021	24	Coordinator *
Research group on strategy and retail behavior	30/08/2018	34	Coordinator *

Participants in examination boards:

Title	Name	Defense date	Course
The Relation Between Brand Equity and Purchase Intention by the Smartphones' Consumer Perspective.	VITOR AZZARI VIEIRA	20/08/2018	Masters Degree
Sales Forecasting With A Great Number Of Variables: The Case Of Intra- And Inter- Category.	JOÃO PEDRO ARAUJO DOMINGUES	04/05/2018	Masters Degree
Do the package of resilience capabilities and the risk management results in supply chain resilience?	MURILO ZAMBONI ALVARENGA	20/04/2018	Masters Degree
The changes promoted by social media in relationship marketing: a multi-case study.	ARTHUR MATEUS IGNATOWSKI BARCELOS	12/04/2018	Masters Degree

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Disciplines taught:

Academic term	Code	Name	Hours	Course
2021/2	PADM9061	Studies for qualification - Master	30	Doctorete Degree
2021/2	PADM9062	Management Didactic Teaching - Master	30	Doctorete Degree
2021/1	PADM9006	Marketing Strategies	60	Doctorete Degree

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Guided Students:

Name	Title	Defense date	Role	Type
MILTON HENRIQUE DO COUTO NETO		26/08/2024	Advisor	Doctoral thesis
BRUNO FOLLI BORGHI		17/04/2024	Advisor	Academic master's dissertation
CELIO ROBERTO DE OLIVEIRA FILHO	THE ROLE OF VALUE PERCEPTION AND HEALTH RISK PERCEPTION IN RESTAURANT CONSUMER BEHAVIOR	03/10/2023	Advisor	Academic master's dissertation
THIAGO DE ANDRADE GUEDES		07/02/2023	Advisor *	MSc dissertation
GILMAR GOMES GAZONI JUNIOR	THE RELATIONSHIP BETWEEN MARKETING, PERFORMANCE AND ANALYSTS FORECASTS FROM THE VIEW OF MARKETING CAPABILITY	27/07/2022	Advisor *	PhD thesis

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