MARCELO MOLL BRANDAO

Title: Doctor
Research groups: CNPq (Google Translator version)
Curriculum: https://lattes.cnpq.br/1717178124800971

Participation in projects:

Title	Starting date	Deadline (months)	Participation in the project
Do the central neighborhoods of a metropolitan area need shops and housing to have a good image, attractiveness and well-being for the neighborhood? A study based on geoprocessing of data	01/03/2023	24	Coordinator *
Does the Covid-19 pandemic context affect consumer behavior in retail?	02/03/2021	24	Coordinator *
Research group on strategy and retail behavior	30/08/2018	34	Coordinator *

Participants in examination boards:

Title	Name	Defense date	Course
THE RELATIONSHIP BETWEEN MARKETING, PERFORMANCE AND ANALYSTS FORECASTS FROM THE VIEW OF MARKETING CAPABILITY	GILMAR GOMES GAZONI JUNIOR	27/07/2022	Doctorete Degree
HOW DOES ENGAGEMENT INFLUENCE THE EFFECT OF THE CONTENT GENERATED BY THE BRAND ON THE CONSUMER'S INTENTION TO USE? A STUDY IN THE CULTURAL MARKET	ANA PAULA GUSMÃO FANTINO	29/06/2022	Masters Degree
TIME PRESSURE AND ADDITIONAL INFORMATION ON DECISION-MAKING PROCESS: AN APPROACH STUDY EXPERIMENTAL	LARISSA ALVES SINCORÁ	15/03/2022	Doctorete Degree
A HIERARCHICAL ANALYSIS OF CONSUMER BRAND ENGAGEMENT BEHAVIORS IN SOCIAL NETWORKING SITES	MARIA MARTINS REBOUÇAS NERY	15/09/2021	Doctorete Degree
IMPACTS OF DIGITAL MARKETING CAPABILITIES ON ORGANIZATIONAL PERFORMANCE	ARIEL BARROSO DA FONSECA	13/08/2020	Masters Degree

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Disciplines taught:

Academic term	Code	Name	Hours	Course
2024/2	PADM9044	Applied Qualitative Research	60	Doctorete Degree
2024/2	PADM9061	Studies for qualification - Master	30	Doctorete Degree
2024/1	PADM9006	Marketing Strategies	60	Doctorete Degree
2023/2	PADM9044	Applied Qualitative Research	60	Doctorete Degree
2023/1	PADM9006	Marketing Strategies	60	Doctorete Degree

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Guided Students:

Name	Title	Defense date	Role	Type
ANA PAULA GUSMÃO FANTINO	HOW DOES ENGAGEMENT INFLUENCE THE EFFECT OF THE CONTENT GENERATED BY THE BRAND ON THE CONSUMER'S INTENTION TO USE? A STUDY IN THE CULTURAL MARKET	29/06/2022	Advisor *	MSc dissertation
MARIA MARTINS REBOUÇAS NERY	A HIERARCHICAL ANALYSIS OF CONSUMER BRAND ENGAGEMENT BEHAVIORS IN SOCIAL NETWORKING SITES	15/09/2021	Advisor *	PhD thesis
ALAMIR COSTA LOURO		26/09/2019	Advisor *	PhD thesis
ARTHUR FRANÇA SARCINELLI		19/09/2019	Advisor *	MSc dissertation

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