Name: VANESSA MIRANDA DE MORAES
Publication date: 13/07/2022
Advisor:
Name |
Role |
|---|---|
| MARCOS PAULO VALADARES DE OLIVEIRA | Advisor * |
Examining board:
| Name |
Role |
|---|---|
| ADONAI JOSÉ LACRUZ | Internal Examiner * |
| BRUNO DE ALMEIDA VILELA | Internal Examiner * |
Summary: The following study aims was identify how visual operational management techniques, used in
conjunction with Hoshin Kanri, provide an increase in the level of "Maturity of the Strategy
Management Process". In theoretical terms, this study accepts concepts related to strategy
implementation and management. More specifically, the focus is on combining visual
management techniques with the Hoshin Kanri method for managing strategy. This study aims to
explore such a combination, to then assess its impact on performance results and on the maturity
level of the strategy management process. For this, action research was carried out in an
executive management, of a business unit of a world-class mining company, it is a study of
qualitative and exploratory nature. Data collection took place through participant observation and
document analysis. In an attempt to extrapolate the specificity of this action research to other
situations and identify how this study could inform similar organizations and similar issues, it
was possible to assume that: by integrating strategy with routine management, routine becomes
an integral part of strategy and strategy routine, a fact that can cultivate both logical
incrementalism to deliberate strategy and the recognition of emergent strategies. This
integration can contribute to the dynamics of the strategy and to the direction of the routine
