Name: CLAUDIA XAVIER CAVALCANTI
Publication date: 02/05/2019
Advisor:
Name |
Role |
|---|---|
| ALFREDO RODRIGUES LEITE DA SILVA | Advisor * |
Examining board:
| Name |
Role |
|---|---|
| ALFREDO RODRIGUES LEITE DA SILVA | Advisor * |
| MARCOS PAULO VALADARES DE OLIVEIRA | Internal Examiner * |
| TERESA CRISTINA JANES CARNEIRO | Internal Examiner * |
Summary: The objective of this thesis is to understand Business Analytics from the
sociomateriality perspective in the context of Revenue Management in an airline company. It is based on the proposition that BA is an active process of engagement between analysts and business managers, in a sociomaterial imbrication with the data and analytical tools used to discover new insights. In this context, a qualitative research was chosen to answer the question of this research. The data collection process was performed through a non-participant observation, interviews and documentary analysis. A content analysis was performed based on a framework description of practices and activities. A relevance of this study is presented through the novelty in approaching the area of Revenue Management as a branch of Business Analytics in the scope of sociomateriality. In developing this perspective, in this thesis, the field of
study of BA and organizational studies obtained contributions and potentialities when dealing with some theoretical and practical implications. It was possible to advance the approach of sociomateriality by making a theoretical articulation to reconcile the existing differences in this field of knowledge. In order to enhance Leonardi's contributions (2011, 2013) on the imbrication of agencies within the same field, it was used some of the contributions of sociomateriality authors that use agential realism as lens of analysis (ORLIKOWSKI, 2007; BARAD, 2007; GHERARDI, 2009). This thesis provided an empirical contribution in the context of the airline revenue management
area, in which it demonstrated how two different ontological visions of sociomaterial relationships can be useful when articulated together. Other peripheral contributions were articulated, such as the concept of disentanglement of agencies (BRATTETEIG; VERNE, 2012) and the concept of Knowing (GHERARDI, 2009) in the process of knowledge construction. Other articulations took place, as in the concepts of affordances and constraints (MARKUS; SILVER, 2008; LEONARDI, 2011), whose concepts focus explicitly on the non-deterministic interactions between people and the technologies used. This thesis showed what were these advantages and constraints
and what were the implications of them in the routine of the RM area in the airline company. It also addressed how the interorganizational environment influences the intra-organizational dynamics of the RM area, understanding how externalities influence the practice of revenue management (ZORINA; AVISON, 2011). The importance given to the duration (time) of the activities was also articulated, by identifying the objective times of the RM area as the time frames of the tasks, and the subjective time that described how the analysts interpret such deadlines (SCHATZKI, 2006; NICOLINI, 2007). Finally, it was possible to understand how the analytical profile of RM analysts emerges from the practice of revenue management, understanding that the relationships between human and material agencies are "intra-active" and
generate new analysts (BARAD, 2003) and is constitutive.
