The Strategy as a Social Practice: A Study on the Relationship of Social Representations of Managers in the "Strategy" In a Family Business

Name: Fabiano Ewald Venturini
Type: MSc dissertation
Publication date: 30/07/2014
Advisor:

Namesort descending Role
Alfredo Rodrigues Leite da Silva Advisor *

Examining board:

Namesort descending Role
Alfredo Rodrigues Leite da Silva Advisor *
Annor da Silva Junior Internal Examiner *
César Augusto Tureta de Morais Internal Examiner *
Marcelo de Souza Bispo External Examiner *

Summary: This work aims to understand the "strategizing" within a family business from the social practices surrounding their managers. Social practices are conceived as a social phenomenon, which is born and develops the interaction and relationship between individuals in their social group. This social group or individual's world is in a constant process of transformation because of the multitude of social interconnections shared here. Already " strategizing " is presented here from the perspective of strategy as a social practice that includes "[...] as practitioners of strategy really act and interact [...]" (Whittington, 1996, p. 731) , ie, the confluence of the buildings and everyday social practices on their "do strategy". The contemplation of these theoretical constructs enabled the formation of a conceptual framework through a case study favored the understanding of "how social practices of managers relate to your ‘strategizing' in the family business?". For data collection we used techniques: documentary research, non-participant observation and semi-structured interview (TRIVIÑOS, 1987). The data were treated using the technique of content analysis in thematic approach (Bardin, 1977). It is concluded from this study that the social practices of the varied contexts in which the managers of the X Company are included as family background, interfere and interrelate directly in your everyday life and act accordingly in their "strategizing" forward the family business, confirming, wondering and transforming the social construction of the subject.

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