LAR, Symbolic Lar. A Research on Relations between Subjects and Objects in the Consumption of Wooden, Rectilinear and Serbian Furniture for Residence.

Name: Flavia Meneguelli Ribeiro Setubal
Type: MSc dissertation
Publication date: 28/03/2008
Advisor:

Namesort descending Role
Teresa Cristina Janes Carneiro Advisor *

Examining board:

Namesort descending Role
Sérgio Robert de Sant´Anna Internal Examiner *
Stella Naomi Moriguchi External Examiner *
Teresa Cristina Janes Carneiro Advisor *

Summary: The purpose of this research is to analyse the consumption of an object present in most of homes, but less studied and analysed in the academy: the furniture. The consumer of this objetc, more specifically the serial furniture made of wood, straight lines, for residences, which represent one of consumer goods that most move the national retail, and yet, in Espírito Santo, product of the sixth largest furniture pole of the country, is the study object of this research that intends to understand the relationship between the purchase of this good, its consumers, groups of reference, and manufacturing and selling companies, aiming at the improvement of technology management related to that product. Acquired by the majority of the Brazilian population, the classes of lower income, the study developed here identifies that this kind of consumer good transposes its utilitarian nature to acquire other symbolic functions in the universe of consumers. To reach the proposed goal, a bibliographic search on consumption and its role in contemporary society was developed, exploring, mainly, three perspectives - economic, psychological and social - to help in the understanding of this process. Then, an exploratory qualitative research has been developed, using personal interviews as a technique for data collecting. The universe of the study was composed by customers of a capixaba chain of furniture shops, selected through a non-probabilistic process of sampling, by convenience. The technique used for data interpretation was the content’s analysis. The survey results show some of the different meanings that the furniture loads and characteristics of this specific consumer, showing the demand for quality products, from traditional models and “fair” prices, which add value to the collective coexistence, strengthening the interpretativist perspective that attaches a symbolic meaning to consumption, in which goods and services are used as forms of communication between the individual and society.

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