The uses of the beauty salon: beyond the consumption of aesthetics or about possibilities of self-invention
Name: IORRANA FIORETI DE MENEZES PUPA
Publication date: 13/06/2012
Advisor:
Name |
Role |
|---|---|
| ELOÍSIO MOULIN DE SOUZA | Advisor * |
Examining board:
| Name |
Role |
|---|---|
| ELOÍSIO MOULIN DE SOUZA | Advisor * |
Summary: In the contemporaneous context, the act of consuming has been a subject of great interest by researchers from different areas. It has been approached from diversified perspectives, based on production process or social argument. This research, originated from Certeau‟s (2008, 2009, 1995, 1982, 2011) studies, is an attempt to understand the act of consuming as a creative use, taking into consideration the power of ordinary practices proper of people who perform everyday events. The practices artistic nature would confer to the act of consuming an inventive and political dimension. This way, this research concentrates on consumptions/uses that are performed at a beauty parlour in a high medium social class neighborhood in Vitória ES. The objective is to negotiate wider senses, related to the notion of esthetics consumption, than those stereotyped ideas which associate beauty consumption to superfluous and frivolous actions. The inform data production indicates a diverse range of possible uses of the beauty parlour, which strengthens different ways of existence, based on taking care of oneself, including body and health issues; on the ethical relationships guided by esthetics dimension and possibilities of assuming minor esthetics with vanishing lines, allowing to produce different meanings associated to consumption.
