Culture in Organizations: A Case Study on the Corporate Discourse.
Name: ALFREDO RODRIGUES LEITE DA SILVA
Publication date: 31/01/2003
Summary: The objectives of this dissertation is to contribute for the discussion of the Social Responsibility, trying to relate speech and practice and, in a more specific way, analyze the socially responsible administration of Companhia Siderúrgica de Tubarão (CST). The methodology begins with bibliographical and documental researches, and a case study, using semi-structured interviews as main instrument of data collection. Concerning information analysis, the actions were grouped in internal extent, WHERE employees and their relatives are the target-public, and external extent, the community in general is the target. Indicators of Social Responsibility proposed by Ethos Institute, a reference in this subject in Brazil, were taken as base for categorization. Among the conclusions, it is emphasized that the society has demanded a social role from companies, and the latter have developed such role. Thus, social responsibility is presented as a way of sustentation of economical system, not yet as a strategic factor, which heads the decisions and actions of the companies. In the studied company, it is noticed that its actions concerning social and environmental issues are recent and still not viewed as a strategic factor. The company's Environmental Administration is more highlighted than its social actions. Advances in environmental control, in commitments with the community, in the transparency of actions and mainly in the syndical relationships (WHERE the companiy's authoritarism prevail) are necessary. In spite of that there is the recognition of the company's effort in the search for development of its social responsibility in both internal and external dimensions, which have granted it some rewarded actions.
