MARKETING AND CONSUMPTION: Reflections in Search of a Theoretical Approach

Name: Fábio dos Santos Cordeiro
Type: MSc dissertation
Publication date: 30/05/2007
Advisor:

Namesort descending Role
Sérgio Robert de Sant´Anna Advisor *

Examining board:

Namesort descending Role
Elizabeth Maria Andrade Aragão External Examiner *
Sérgio Robert de Sant´Anna Advisor *
Teresa Cristina Janes Carneiro Internal Examiner *

Summary: This research deals with contributions of the subject consumption and in what the subject can represent to the marketing. Having the subject as the starting point of the transformation’s moment and revision to the Academic Marketing Production in Brazil and in the world, we intend here to contribute to the studies of this moment. The starting point is the rescue of the marketing theoretical, compound first of a short rescue to the marketing histerical as a subject. Were occupied in to do a revision of the publications of the marketing in a determinate period of time. After , they show some works published on ENANPAD’S, that were occupied in to do were occupied in to do a revision of the publications of the marketing in a determinate period of time. After, is done a theoretical rescue of the consumption, showing several possibilities and exploring the Theme. Finally, are showing two authors (Jean Baudrillard and Colin Campbell) and their works were chosen, being the base for to find new forms of dialogue among new areas of knowledge. At the end, realize that there are still many frontiers between the marketing and the consumption to be explored, bringing benefit results for both.

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