Name: KENYA CRISTINA LOCATELLI DE OLIVEIRA CHIMALI
Publication date: 26/09/2024
Examining board:
Name |
Role |
|---|---|
| BRUNO DE ALMEIDA VILELA | Examinador Interno |
| FLAVIA MAYER DOS SANTOS SOUZA | Examinador Externo |
| FLAVIA MENEGUELLI RIBEIRO SETUBAL | Presidente |
Summary: The present work conducts a case study on internal communication at the Aracruz Campus of
the Federal Institute of Espírito Santo (Ifes), aiming to analyze the alignment of this
communication with the objectives established in Ifes’s Communication Policy. The research
utilizes both quantitative and qualitative methods, including questionnaires and semi-structured
interviews, to collect data from campus employees, encompassing administrative staff, faculty,
managers, and directors. Data analysis in the quantitative phase was performed using
descriptive statistics, while the qualitative phase employed content analysis techniques, based
on theoretical studies on Organizational Communication, Public Communication, Internal
Communication, and Communication Policy. The results indicate that, although internal
communication is recognized as a strategic tool by managers, there are significant gaps,
particularly regarding staff's lack of awareness about the Communication Policy and the
underutilization of certain communication channels, such as the Ticketing System.
Furthermore, the study identified a need for greater coordination among campuses and for
updates to the Communication Policy to reflect new technologies and practices. This study
contributes to communication management at Ifes, offering insights that can be applied at both
the Aracruz Campus and other campuses within the institution, aiming to improve
communication effectiveness, alignment with institutional goals, and support for expected
outcomes.
