Name: GEOVANI FELIX CORDEIRO
Publication date: 23/07/2024
Examining board:
Name |
Role |
|---|---|
| ALFREDO RODRIGUES LEITE DA SILVA | Examinador Interno |
| ELOISIO MOULIN DE SOUZA | Presidente |
| RUTH DE CASSIA DOS REIS | Examinador Externo |
Summary: Based on the understanding of entrepreneurship as a demand, which in the context of
the Global South governmentalizes, based on neoliberalism, the various precarious
forms of work and based on Michel Foucault's studies of bipolitics and the literature on
entrepreneurship; this dissertation aims to understand how the discursive practices of
business media promote entrepreneurial demand and act as part of the neoliberal
government dispositif. To this end, qualitative documentary research was carried out,
using foucauldian inspired discourse analysis as a method. The selection of discourses
was based on an archive composed of articles published by the magazines Exame
and Pequenas Empresas, Grandes Negócios between the years 2020 and 2023. The
results highlighted discursive practices that aim to naturalize entrepreneurship and
produce real effects, having been discursive strategies for guiding and subjectifying
subjects as self-entrepreneurs were revealed. Based on the constructed framework
and the research results, a reflection is drawn on the possibilities of resistance to
entrepreneurial discourse from the academic field of Administration.
