SOCIO-MATERIAL CREATIVITY IN HOME OFFICE CONTEXT
Name: PRISCILA RICARDO DOS SANTOS DA SILVEIRA
Publication date: 29/03/2022
Advisor:
Name |
Role |
|---|---|
| CÉSAR AUGUSTO TURETA DE MORAIS | Advisor * |
Examining board:
| Name |
Role |
|---|---|
| ALFREDO RODRIGUES LEITE DA SILVA | Internal Examiner * |
| CÉSAR AUGUSTO TURETA DE MORAIS | Advisor * |
| LETICIA DIAS FANTINEL | Internal Examiner * |
Summary: The measures taken to slow the spread of the coronavirus have had an impact on the
social and economic lives of populations around the world. One of the main measures
was the implementation of social isolation measures. Thus, thanks to this new
configuration imposed on the world of work, the development and use of fundamental
technologies for work in the home office modality, such as: virtual reality technologies,
augmented reality, haptic technologies, in addition to of videoconferencing tools and
instant communication applications. In this way, thousands of workers started to work
in the virtual context, meeting in different videoconferencing platforms, with extensive
use of multimedia content, video, sound, images, manipulation of digital files
simultaneously with other team members, presentations of data extracted from several
databases at the same time and presented in a more visual way, with quick and easy
understanding. Thus, a new phase in the lives of many creative professionals was
inaugurated, since countless meetings and processes that were previously face-to-face
began to unfold in the online environment, with extensive use of technological
resources. It is in this context that the study of sociomateriality in the creative process
emerges, seeking to articulate the understanding of the sociomaterial approach with
the concept of distributed creativity, which analyzes this phenomenon not necessarily
located in the creative individual or limited to the product or creative idea, but rather ,
distributed among people, objects, times and spaces. It is noteworthy that the creative
process has always been linked to material elements that enable the expression of
human imagination. Thus, the context of creative professionals working from home was
a very promising locus of research, as it evidences the use of different technological
tools to perform daily tasks and the intimate relationship between creativity and
materiality. To understand this relationship, the approach of sociomateriality is
essential, a fundamental analysis lens to understand organizational phenomena
according to the notion of the "constitutive entanglement" between social and material,
that is, in the creative process, there is no prioritization of technologies and materials
to the detriment of people or vice versa, but there is an entanglement between human
and material beings. It was possible to identify that the home office is a typical scenario
of distributed action and it is from this contextual framework that creativity emerges as
a distributed practice between ICTs and people, both working together in the generation
of new and useful ideas in continuous socio-material re(configurations). , without
actually being able to attribute them to anyone or delimit their value, beginning and end.
Hence, it is possible to speak of the decentralization and (re)centralization of the
creative self in a space of socio-material interactions, since not only different other
humans are intertwined in creative action, but also the technological material domains.
The typical scenario of creative work from home also showed that ordinary, everyday
events influence the creative process in such a way that they are intertwined with
extraordinary events of technology evolution and change in work culture.
