For beyond the knowledge and innovation: discussing Local Buzz, Global pipeline and Global Buzz based
on concept of Local Productive Arrangements (APLs)


Publication date: 02/09/2021

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Summary: Few scholars have understood how interaction with global actors can provide unique advantages to clusters.In this context, the main objective of this thesis was to explain how occur the knowledge creation, learning, and innovation in the local productive arrangements (APLs) of software development in the city of Belo Horizonte-MG. Therefore, it was used the theorectical approach local buzz, global pipeline and global buzz, whose concepts encompass the agglomerated economical activity from the perspective of communication with global and local actors. After identify the role of the local buzz, global pipeline and global buzz in the APL, we checked the direct influence of these phenomena on knowledge creation and learning in clustered firms,as well as organizational innovation. Methodologically, it was adopted a research strategy reasoned in the quantitative and qualitative approaches, with the using of Structural Equation Modeling and Content Analysis techniques. Thus, a questionnaire was applied in 81 companies belonging to the LPA of software developing and interviewed 14 entrepreneurs and 4 actors of these APL. In summary, the results show that the global pipeline has a direct influence on knowledge creation and learning in clustered firms as these has influence in the organizational innovation. It was also found that the local buzz does not influence directly in the organizational knowledge and that the global buzz has the potential to subsidize the local and global relations in the APL. From the results, it was highlighted the relevant role that external actors made in the local environment of APL, as well as the organizational environment of these clustered companies, showing the relation between the organization and its external environment. Among the main contributions of this study we can highlight: a) the definition of a conceptual model that deals with the influence of the inter-organizational relationships on the organizational level of clustered firms, specifically in the knowledge creation and the organizational learning. b) the understanding that temporary events has the potential to foster relationships on permanent clusters; c) the enpirical measurement of local buzz and global pipeline constructs and d) the informal and spontaneous interaction is not able to influence the knowledge creation in the internal environment of clustered companies, but it is fundamental to have access to management information. In addition to advancing theoretical understanding about buzz and pipeline, the proposed model provides a managerial guidance for public managers, associations and institutions that carry out actions in favor of APL, aiming at knowledge creation at the inter-organizational and organizational level.

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