Photographic creative process: aesthetic knowledge in creative relational dynamics between photographer and client
Name: JÉSSYCA FRAGA VIEIRA
Publication date: 14/05/2020
Advisor:
Name |
Role |
|---|---|
| CÉSAR AUGUSTO TURETA DE MORAIS | Advisor * |
Examining board:
| Name |
Role |
|---|---|
| CÉSAR AUGUSTO TURETA DE MORAIS | Advisor * |
| RUBENS DE ARAÚJO AMARO | Internal Examiner * |
Summary: This research aimed to understand the relational dynamics of the creative
photographic process, between a Espírito Santo photographer and his clients, based on the activation of the photographer's aesthetic knowledge. The theoretical framework was established in discussions about the creative process in organizational studies and the aesthetic approach in organizational studies. As a theoretical proposal of the research, we undertake the encounter between the psycho-socio-cultural model of creativity and the understanding of aesthetic knowledge as the engine of this creative dynamic. Based on the research objective, we undertake a qualitative empirical research. We use the method of empathic understanding as a way of conducting, of us researchers, in the research field, as well as using the premises of the method during the production and analysis of the data. As instruments of production and data collection we use: direct observations, semi-structured interviews, informal dialogues and analysis of documents. From the analysis and discussions of the results, we understand that the creative photographic process, supported by aesthetic elements, is developed from inter-subjective collaborative processes between the photographer and the clients in the midst of materiality. In this creative dynamic, we identified and analyzed that the activation of the photographer's aesthetic knowledge, through symbolic and experiential dimensions, drives this dynamic along with the clients' subjective aesthetic manifestations.. With this research, we hope to contribute to the field of
organizational studies that deal with the phenomenon of creativity from a relational lens, through intersubjective collaborative processes as the genesis of creativity. And also, we hope to contribute to the field of artistic entrepreneurship, from the exploration of the activation of the aesthetic knowledge of the creative agent as an engine of creative relational dynamics.
