Name: LAYON CARLOS CEZAR
Publication date: 18/12/2018
Advisor:
Name |
Role |
|---|---|
| ALEXANDRE REIS ROSA | Advisor * |
Examining board:
| Name |
Role |
|---|---|
| ALEXANDRE REIS ROSA | Advisor * |
| CÉSAR AUGUSTO TURETA DE MORAIS | Internal Examiner * |
| HÉLIO ZANQUETTO FILHO | Internal Examiner * |
| LETICIA DIAS FANTINEL | Internal Examiner * |
Summary: The objective of this thesis is to analyze the critical performativity engines present in a cooperative of Fair Trade coffee growers, verifying how they influence their hybrid condition. In order to respond to this research problem, an articulation between two theoretical currents was developed: Organizational Hybridism and Critical Performativity. This theoretical articulation applied in the context of Brazilian cooperatives of Fairtrade coffee producers allowed to assume the need for engines of critical performativity for the integration of the hybrid dimensions of organizations. To analyze this question, a qualitative, exploratory and interpretive research was developed in the only cooperative in Brazil that produces conilon Fair Trade coffee, located in Muqui-ES. Data collection was performed through the triangulation of three techniques: semi-structured interview, non-participant observation and documents. A total of 46 interviews were conducted with members of the cooperative, support organizations, coordinating organizations, government spheres, financial institutions, and coffee traders. In addition, 9 observations were made at events, at the cooperative's premises, on rural properties, and in a cafeteria, in addition to the use of 6 documents. The data were analyzed by the technique of content analysis, by means of a closed grid, with central categories defined a priori from the theoretical articulation. The results pointed out the disintegration of social and commercial aspects in the hybrid dimensions of the organization mainly in the dimensions "Organizational Activities"; "Workforce Composition" and "Interorganizational Relationships". The organizational tensions encountered from this disintegration led the cooperative to reinforce democratic forms of participation as a means of maintaining its critical organizational design. With the democratic administration of such tensions, critical performativity engines, endogenously identified by OCB / SESCOOP-ES and exogenously by Fairtrade, allow the execution of roles that, by articulating the cooperative in a wide network, enables the creation and dissemination of knowledge for the reality of the organization. Such results allow us to advance in the discussions of hybrid organizations, such as cooperatives, which are driven by critical performativity and use incentives such as the engines found in this study, to maintain their survival in a capitalist scenario dominated by rules, norms and large companies, as in the case of coffee cultivation.
