THE FLOWER OF THE SKIN: AESTHETIC EXPERIENCE IN A BRAZILIAN STREET MARKET.

Name: TATIANE ALVES FERREIRA

Publication date: 20/04/2018
Advisor:

Namesort descending Role
LETICIA DIAS FANTINEL Advisor *

Examining board:

Namesort descending Role
LETICIA DIAS FANTINEL Advisor *
RUBENS DE ARAÚJO AMARO Internal Examiner *

Summary: The present dissertation draws on the theoretical approach of the organizational aesthetics to understand how aesthetic experiences are revealed in the flower trade in a street market. For that, I immersed body and soul in the field from July to September 2017, observing and participating in the daily activities of the street market. Thus I was able to realize the collection of sensitive knowledge, whose experiences were described in eight dense field diaries, these were analyzed from the specific assumptions of empathic understanding. The results point to the aesthetic experience unveiled in a flower trade that is bordered by colors, sounds, smells, tastes and textures seized by my senses. I learned that the time of the street market is divided into normative times, established by the public power, and by the time of the sun, which punishes the beautiful flowers and orchestrates the movement of activities. I learned that aesthetic knowledge is manifested in two basic forms: the know-how described by the popular expression "Green finger" and the know-how acquired in courses. Having apprehended the sensitive knowledge, I tried to describe and reflect the aesthetic experience, imbricated in the bodily, multisensory and materialistic practices, organized from the aesthetic categories agogic, beautiful, ugly, comical, sacred and picturesque. The study has a glossary that organizes terms related to floriculture and and street market in order to provide a better understanding of the specific terms used in this study.

Keywords: organizational aesthetics . Empathic understanding . street market . flowers.

Access to document

Acesso à informação
Transparência Pública

© 2013 Universidade Federal do Espírito Santo. Todos os direitos reservados.
Av. Fernando Ferrari, 514 - Goiabeiras, Vitória - ES | CEP 29075-910