MARCELO MOLL BRANDAO

Title: Doctor
Research groups: CNPq (Google Translator version)
Curriculum: http://lattes.cnpq.br

Participation in projects:

Title	Starting date	Deadline (months)	Participation in the project
Does the Covid-19 pandemic context affect consumer behavior in retail?	02/03/2021	24	Coordinator *
Do the central neighborhoods of a metropolitan area need shops and housing to have a good image, attractiveness and well-being for the neighborhood? A study based on geoprocessing of data	01/03/2023	24	Coordinator *
Research group on strategy and retail behavior	30/08/2018	34	Coordinator *

Participants in examination boards:

Title	Name	Defense date	Course
	BRUNO FOLLI BORGHI	17/04/2024	Doctorete Degree
A HIERARCHICAL ANALYSIS OF CONSUMER BRAND ENGAGEMENT BEHAVIORS IN SOCIAL NETWORKING SITES	MARIA MARTINS REBOUÇAS NERY	15/09/2021	Doctorete Degree
Do the package of resilience capabilities and the risk management results in supply chain resilience?	MURILO ZAMBONI ALVARENGA	20/04/2018	Masters Degree
HOW DOES ENGAGEMENT INFLUENCE THE EFFECT OF THE CONTENT GENERATED BY THE BRAND ON THE CONSUMER'S INTENTION TO USE? A STUDY IN THE CULTURAL MARKET	ANA PAULA GUSMÃO FANTINO	29/06/2022	Masters Degree
IMPACTS OF DIGITAL MARKETING CAPABILITIES ON ORGANIZATIONAL PERFORMANCE	ARIEL BARROSO DA FONSECA	13/08/2020	Masters Degree

Pages

Disciplines taught:

Academic term	Code	Name	Hours	Course
2021/1	PADM9006	Marketing Strategies	60	Doctorete Degree
2021/2	PADM9061	Studies for qualification - Master	30	Doctorete Degree
2021/2	PADM9062	Management Didactic Teaching - Master	30	Doctorete Degree
2022/1	PADM9019	Qualification Project	30	Doctorete Degree
2022/1	PADM9062	Management Didactic Teaching - Master	30	Doctorete Degree

Pages

Guided Students:

Name	Title	Defense date	Role	Type
BRUNO FOLLI BORGHI		17/04/2024	Advisor	Academic master's dissertation
MARIA MARTINS REBOUÇAS NERY	A HIERARCHICAL ANALYSIS OF CONSUMER BRAND ENGAGEMENT BEHAVIORS IN SOCIAL NETWORKING SITES	15/09/2021	Advisor *	PhD thesis
ANA PAULA GUSMÃO FANTINO	HOW DOES ENGAGEMENT INFLUENCE THE EFFECT OF THE CONTENT GENERATED BY THE BRAND ON THE CONSUMER'S INTENTION TO USE? A STUDY IN THE CULTURAL MARKET	29/06/2022	Advisor *	MSc dissertation
GILMAR GOMES GAZONI JUNIOR	THE RELATIONSHIP BETWEEN MARKETING, PERFORMANCE AND ANALYSTS FORECASTS FROM THE VIEW OF MARKETING CAPABILITY	27/07/2022	Advisor *	PhD thesis
CELIO ROBERTO DE OLIVEIRA FILHO	THE ROLE OF VALUE PERCEPTION AND HEALTH RISK PERCEPTION IN RESTAURANT CONSUMER BEHAVIOR	03/10/2023	Advisor	Academic master's dissertation

Pages